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The Legends VaultEntrepreneurs & Business Mavericks

John Paul DeJoria Was Homeless in His Car, Then Built a BILLION Dollar Empire

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NARRATION: He was homeless, living out of his car. He built two billion-dollar brands.

As a boy in Los Angeles, John Paul DeJoria sold newspapers and Christmas cards to help his family.

A teacher once told his class that none of them would ever succeed.

He bounced through odd jobs, even joined a gang, searching for a way up.

In 1980, with seven hundred borrowed dollars, he started a hair-care company with a friend.

He sold shampoo door to door, sleeping in his car between sales.

Money ran out fast. He was homeless a second time, still knocking on doors.

Slowly, salon by salon, John Paul Mitchell Systems caught fire.

Then he co-founded Patron, turning tequila into a luxury empire.

The man who slept in his car became a billionaire, and gives much of it away.

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