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The Legends VaultCreators & Influencers

Michelle Phan Built a Beauty Empire, Then VANISHED

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A poor immigrant's daughter built a beauty empire from her bedroom, then vanished at her peak.

Michelle Phan grew up in a struggling Vietnamese family, often short on money.

She loved art, but saw no path from a poor childhood to a real career.

In 2007 she filmed a simple makeup tutorial in her bedroom and posted it online.

Her calm voice and clever transformations drew millions, including a viral Lady Gaga look.

She became the most-watched beauty creator in the world, almost inventing the genre.

She turned tutorials into a business, co-founding a makeup subscription giant and her own brand.

From a bedroom hobby, she had built a multimillion-dollar beauty empire.

Then, at the height of her fame, she simply disappeared from the internet.

She had shown a generation of girls that a bedroom camera could build an empire.

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